The most popular individuals are top quality backlinks mainly because they have authority and individuals pay attention to them. The popular individuals have influence of the community around them so, they've got more "Juice" in the phrases. The "Not-So-Popular" individuals still help spread round the brand new gossip but individuals will have to view it for themselves, haha.
What is backlinking?
Back-linking is definitely the edification of one's current link/video/blog post/etc… The cooler the kids (AKA high end backlinks) are talking about you. Once they do this, it gives you authority by connection, driving you higher on the booking engines. Your article is now popuar.
That should answer the question and hopefully get you on the right track.
Watch the video below go over backlinking in action.